Bank on your strengths

We often think we have to do it all; or worse, our budgets have left us with no choice but to do everything ourselves.

Business is a struggle. Successful business is even MORE of a struggle. No industry or profession will  make you rich overnight. But that doesn’t mean you have to do everything alone.

I am a writer, therefore I must write.

I have posts, papers, and projects to churn out for clients. In addition, I have articles and materials to write for my own columns, blogs, and offerings.

However, when I’m filing receipts and recording expenses, I’m not writing.

When I’m scheduling appointments and responding to emails, I’m not writing.

When I’m researching material for a piece or finding new markets to pitch, I’m not writing.

When I’m trying to figure out how to build a decent-looking website even though I know nothing about building websites, I’m not writing.

Whether you create art or treat people in a medical office or fix plumbing, every minute you spend doing filing, faxing, and scheduling is time you could have spent doing something you do incredibly well.

It is important to have a team. Even if you outsource because you can’t afford full-time staff, you’ll be amazed at how much you can accomplish once your attention is not divided.


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  1. Copywriting tips - Marketing and Branding Advice - Running a Business - July 16, 2012

    […] thing to note for all business owners. I’ve written before about the importance of focusing on your strengths and outsourcing the rest of your work. We tend to think we can and should do it all. Before, I talked about how trying to handle all the […]

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