Earn more money.

You? Busy running and perfecting your business. No time to breathe, let alone sit down to write marketing materials. Me? I write to sell. Period. I get inside your customers’ heads and position your business in a way that leaves them with only one choice: buy. Interested? Send me an email or call me for [...]

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Thanks from clients

Check out what some of my clients have to say about my work: “Angie is great with communication. She can put my rough ideas into well written language to get my statements across clearly. Communication is so important in business and the correct wording really makes the difference. Thank you for helping me get my [...]

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Why hire a copywriter?

If you’re like many business owners, you’re wondering why you should hire a copywriter. After all, you know your business better than anyone, right? In truth, a good copywriter can make your life easier and increase sales. Below are three reasons to hire a pro when you’re considering launching a business or new marketing campaign. [...]

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Where have you seen my work?

Check out my portfolio for samples of my work. In addition to my copywriting work, I’ve done creative and journalistic work for many outlets and organizations, some of which are listed below:   I work with a niche charity called Diabetic Cats in Need, producing the bi-monthly newsletter in conjunction with DCIN Case Managers and volunteer staff. [...]

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Putting the YOU in unique

I read a great post today about how when all things are equal, people tend to shop on price. It’s true – think about the last time you purchased gas. Were you more interested in high quality, proximity to your house, or saving a few cents per gallon? Me? Price wins hands down. I even [...]

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The shady side of the content creation business

There are unsavory people who have figured out a way to make a killing from selling cheap articles. I originally discovered in this post at the Warrior Forum (edited for brevity): I purchased some “unique” articles, not from someone on WF, but from another community (Fiverr). I received them, and noticed they had some weird [...]

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Branding and Business and Chinese food, oh my!

I’ve been a little more absent from the blog than I would like to be. However, I wouldn’t let this field of ideas lie fallow without just cause. The cause? I’ve been asked to present on branding at a local Chamber of Commerce event this coming Thursday (3/22/12) evening. I’ve been busily planning, plotting, researching, [...]

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Copyright – what you should know

Copyright has been a major issue recently. Hopefully many of you saw the blackout of major websites like Wikipedia and took the time to learn more about SOPA and PIPA when they were dominating the headlines in January. I’d like to give a brief overview of copyright, since so many people ask me about this. NOTE: To [...]

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15 common spelling and grammar mistakes you shouldn’t be making

I have railed on grammatical and spelling mistakes for years. Many of you who know me have heard my tirades about misplaced apostrophes or confusing homonyms (words that sound the same but are spelled differently and have different meanings). This morning, Copyblogger found a way to put everything that irks me into a pretty picture [...]

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4 keys to running a successful blog.

Social media is all the rage, and one of the most popular pieces of advice many business owners are hearing is get a blog. The word is that blogs are the next big thing, and that they’ll bring tons of customers to your website. Here’s the thing – blogs are not new. Take it from someone who’s [...]

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Bank on your strengths

We often think we have to do it all; or worse, our budgets have left us with no choice but to do everything ourselves. Business is a struggle. Successful business is even MORE of a struggle. No industry or profession will  make you rich overnight. But that doesn’t mean you have to do everything alone. I [...]

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Giving the perfect gift.

Yesterday was Valentine’s Day, and many of you spent the better part of the day trying to figure out what to get your loved one. Maybe the holiday snuck up on you, leaving you with limited options. Maybe you don’t have much money to spend, or thinking about giving presents made your mind go blank. [...]

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3 ways to deal with angry customers

There are three basic actions you can take when dealing with an angry customer. You can either find a solution to the problem, escalate the situation, or ignore it entirely. 1. Find a solution In my mind this is really the only option. I’ve touched on this topic before, where I explained   how anger can [...]

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A story about building a brand

Recently a colleague told me a great story about a struggling plumber. Living in a rural area, this plumber was having trouble acquiring and retaining new clients. He had tons of competition, and even with giant Yellow Pages ads he wasn’t making ends meet. One evening after hours, this plumber was heading out to a [...]

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